B2B Tech Content Marketing Trends [IDG Infographic]

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Content marketing continues to grow as a top priority for many marketers—with 95% of B2B tech marketers indicate they use it. To understand how these strategies are built, what is being measured, and overall what is working, a recent study from the Content Marketing Institute, MarketingProfs and sponsored by IDG is a good place to learn more. Key highlights are featured in the infographic below.